Futurecasting

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The call is coming from inside the house.

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Fear of any public criticism causes corporate paralysis for any meaningful action.

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It’s no longer a choice to separate executive reputation from corporate reputation.

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Reputation is often viewed as something that happens to you, not something you can actively shape.

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Deselection by investors and current/prospective employees is the fastest growing driver of corporate behavior.

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Purpose is no longer differentiating.

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Reputation is today’s employee pension.

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Corporate structures designed over a hundred years ago are huge barriers to effective reputation management.

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If you’re thinking about your reputation as a score, you’re doing it wrong.

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Someone is already telling your story. The question is whether you will.